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Carmen's Beauty

About Carmen

owner / artist

Carmen, the founder of Beam Aesthetics, graduated from Alverno College with her bachelor's degree. Shortly after, she began her career in the beauty industry.

After becoming certified in Microblading in January 2017, Carmen became a Master Artist & Trainer who taught and certified over 400 Microblading artists internationally. She is a natural perfectionist with an exceptional eye for detail. Carmen aims to expand her empire! Continuing to grow her business, she moved into her second storefront and continues to learn exciting new services.


Carmen is 12x certified ✨

Jan 2017 - Microblading & Shading/Ombré
Jan 2017 - Saline Removal
Sept 2018 - Plasma Fibroblast
Feb 2019 - Stretch Mark/Scar Camouflage
May 2019 - Teeth Whitening
June 2019 - Lip Blush
July 2019 - Eyelash Extensions
Nov 2019 - Brow Lamination
June 2020 - Areola Tattoo
Oct 2020 - Freckles
Dec 2020 - Powder Brows

June 2024 - Laser Safety Officer

Carmen's Journey in the Beauty Industry

Carmen Microblading at BEAM aesthetics in Milwaukee

In January 2017, Carmen took her Microblading training in Chicago and started renting a salon suite in Greenfield

Carmen teaching Microblading in New York

Carmen's first class in New York as a Microblading trainer - February 2017

Carmen Pettis fibroblast training Milwaukee private training with beam aesthetics tattoo removal

Carmen took her Fibroblast training in Santa Monica, California - 2018

Carmen with her Microblading training team at dinner

Team dinner in California 

Carmen taking Fibroblast training in Santa Monica, California

Fibroblast training in Santa Monica, California 

Carmen Pettis with scar camouflage trainer private training with beam aesthetics in Milwaukee

Carmen took her Tattoo Camouflage Master Class from a Brazilian Trainer in San Francisco - 2018

Carmen and her Brazilian trainer learning Stretch Mark and Scar Camouflage

Learned the Brazilian Stretch Mark and Scar Camouflage method

scar camouflage practice by Carmen

Stretch Mark Camouflage practice

Carmen teaching microblading in Canada

Microblading training in Toronto, Canada

Carmen teaching Microblading

Microblading training in San Jose, California

microblading lip blush teeth whitening training beam aesthetics laser tattoo removal milwaukee

Microblading training in Los Angeles, California

microblading lip blush teeth whitening training beam aesthetics laser tattoo removal milwaukee

Microblading training Demo in Atlanta, Georgia. The classes ranged from 4-18 students

Carmen worked for World Microblading as a Master trainer for 2.5 years, traveling to teach 2-3 classes a month all over the US and Canada.

microblading lip blush teeth whitening training beam aesthetics laser tattoo removal milwaukee

Carmen's first storefront, in West Allis, opened in October 2019

microblading lip blush teeth whitening training beam aesthetics laser tattoo removal milwaukee

Carmen's second storefront in Hales Corners opened in November 2020. Carmen's Beauty was renamed to BEAM Aesthetics in 2024.

microblading lip blush teeth whitening training beam aesthetics laser tattoo removal milwaukee

The PicoSure laser tattoo removal machine arrived at BEAM Aesthetics in June 2024

Carmen Microblading at BEAM aesthetics in Milwaukee

NATURAL-LOOKING Permanent Makeup!

Carmen is driven to help women from all walks of life feel more beautiful. Embracing your natural beauty with permanent makeup that enhances your features in the most subtle and flattering way. Achieving the perfect balance of natural and stunning without looking overdone! 


"My services allow me to help build women’s confidence. Seeing the confidence that I give each one of my students and the smiles we give to our clients after every procedure is the reason why I love what I do."

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